With Zee Entertainment Enterprises Ltd. completing a milestone of 20 years and Indian cinema on the threshold of completing 100 glorious years of entertaining audiences worldwide, the stage is set for the world's biggest viewers' choice awards – New Fair & Lovely Zee Cine Awards 2013 powered by DSK group ! After creating a global footprint for the Indian film industry in places like Macau, Singapore, London, Mauritius and Dubai, Zee Cine Awards returns home to where it all began - Mumbai.
New Fair and Lovely Zee Cine Awards 2013 is an esteemed property of the entire Zee Network. Bollywood's biggest evening will be embellished with the biggest stars, the brightest luminaries, the most talented personalities, some scintillating performances and rib tickling gags. Shah Rukh Khan has been a part of all previous Zee Cine Awards, the 13th edition will be no exception. King Khan will be flanked by the leading ladies of Bollywood including Deepika Padukone who has confirmed her presence. New fair and Lovely Zee Cine Awards 2013 will be telecast on multiple channels across multiple geographies in different languages and genres, with a programming reach of over 700+ million viewers across 168 countries.