Sing along at the click of a mouse
Mumbai, 27th June 2011: Zee TV's Hero Honda Sa Re Ga Ma Pa Li'l Champs is coming not just near your doorstep…even closer… it will just be at the click of your computer mouse. All you need is a computer, microphone and an internet connection, not to mention an indefatigable spirit of singing!
Hero Honda Sa Re Ga Ma Pa Li'l Champs has associated with Singchana.com, an online karaoke website, that allows users to match the renditions of their favourite songs against the pitch of the original singer. Young aspiring singers can sing karaoke, practice their singing, and challenge friends via the web to beat their score. The website takes the player's voice and converts it automatically into a visual representation which is simultaneously compared with the original singer's voice. Players then score according to how closely their singing matches the pitch and tone of the original. On default, the site also records whatever was sung, letting users play it back for their own enjoyment, or to share with their friends on social networking sites like Facebook and Twitter, who in turn might launch their own challenge by singing their own version of the song. But playing it back also allows the player to keep a track record of their singing, letting them hear how far they have come as amateur singers.
Akash Chawla, Marketing Head, National Channels, ZEEL, says, “Karaoke can be fun at any age and it always brings with it elements of zest, freshness and zing. In addition to being entertaining for users, it's a very useful platform for content providers to use it as another interactive touchpoint to reach out to their loyal viewers and also for the participants to gain additional exposure and make fans. We feel that when you involve the viewers at every stage of a show, it creates a greater sense of connect with them. Our association with Singchana.com is just another step towards upping the cool quotient of Sa Re Ga Ma Pa Li'l Champs and we will keep coming up with more such cooler initiatives to promote our shows.”
“Also, the show's popularity on Youtube has been humungous. The count has crossed 2,86,680 hits since 2 weeks of its launch. This validates our efforts in presenting pure musical talent rather than resorting to gimmicks”. Added Mr. Chawla.
With this kind of an association and path breaking innovation, Zee TV is looking at getting maximum participation from viewers of all age groups to try their hand at singing and create a distinct buzz about Sa Re Ga Ma Pa Li'l Champs in the market.